Imagine your website is a shop, and you want more people to find it easily when they’re looking for what you offer online (using search engines like Google).
An in-depth SEO check is like getting a thorough inspection of your shop to see how well it’s set up to be found by those online shoppers. It’s a deep dive into everything that affects your website’s visibility in search results.
Here’s a breakdown of what that typically involves, in simple terms:
- Checking the Shop’s Structure (Technical SEO): This is like making sure your shop’s building is solid, easy to get around, and that customers (and search engines) can find everything inside. It looks at things like:
- Site speed: Does your website load quickly?
- Mobile-friendliness: Does it work well on phones and tablets?
- Crawlability and Indexing: Can search engines easily read and understand all the pages on your site to list them?
- Website security: Is your site safe and secure (like having “https” in the address)?
- Looking at the Products and Displays (On-Page SEO): This is about the actual content on your website and how it’s presented. It checks:
- Content quality: Is your information helpful, relevant, and well-written?
- Keywords: Are you using the words and phrases people actually search for to find your products or information?
- Titles and descriptions: Are the titles and short descriptions that show up in search results appealing and accurate?
- How content is organized: Are you using headings and formatting to make it easy to read?
- Understanding Your Shop’s Reputation (Off-Page SEO): This looks at what other websites say about yours. The most important part is:
- Backlinks: How many other reputable websites link to yours? This is like having other well-known shops recommending you.
- Scouting Out Other Shops (Competitor Analysis): This involves seeing what your competitors are doing in terms of their online visibility. What keywords are they ranking for? Who is linking to them? This helps you find opportunities to improve.
In short, an in-depth SEO check is a complete review of your website to find any technical issues, content problems, or opportunities to build your site’s authority, all with the goal of helping your website show up higher in search results and attract more visitors.